What makes a great logo?

Branding

May 3, 2024

Logo design is an interesting blend of art and calculated business decision-making. What makes a logo successful? Heck, is my logo pulling its weight? If you’re wondering whether your brand needs some TLC, here’s a shortlist for you:


  1. A great logo should help tell your story

    Your brandmark is a powerful snapshot of your brand narrative. It should evoke emotions, trigger memories, and serve as a catalyst for the broader story you want to tell.


  2. Great logos should evolve and adapt over time

    Brands evolve over time, adapting to changing markets and consumer needs. Your logo should be flexible enough to grow with your brand, complementing the evolution rather than confining it. Where do you see your business in 5, 10 years time?


  3. A great logo is versatile

    Consider every touchpoint your brand will appear in — a poster, flyer, from the billboard across the street to the mobile website in the palm of your hand. If it’s an app, how does the icon look? Think of use-cases pertaining to your industry — if you produce artisan soaps, will stamping it into your bars make it looks like a rat’s ass?


  4. A great logo is subtle

    Too often we see logos sacrificing conceptual elegance for literal meaning. Respect the intelligence of your audience, you don’t need to scream for your brand to be understood. Our designers speak the language of visual nuance and semantics so customers will “get you” once they see you.


  5. A great logo aligns with your business goals

    Brands never exist in a vacuum. It lives in a sea of cultural norms, societal interpretations and is part of history and meaning-making. What does your business contribute to the world, how does it want to be remembered? A solid logo that aligns with the intangible qualities of your business is an invaluable asset.

A great logo is more than just a pretty icon or set of type —it's a powerful tool that helps tell your brand's story through all its evolutions. If you’re keen to discuss further on how to create a timeless symbol that resonates with your audience, drop us a bat signal here.

Logo design is an interesting blend of art and calculated business decision-making. What makes a logo successful? Heck, is my logo pulling its weight? If you’re wondering whether your brand needs some TLC, here’s a shortlist for you:


  1. A great logo should help tell your story

    Your brandmark is a powerful snapshot of your brand narrative. It should evoke emotions, trigger memories, and serve as a catalyst for the broader story you want to tell.


  2. Great logos should evolve and adapt over time

    Brands evolve over time, adapting to changing markets and consumer needs. Your logo should be flexible enough to grow with your brand, complementing the evolution rather than confining it. Where do you see your business in 5, 10 years time?


  3. A great logo is versatile

    Consider every touchpoint your brand will appear in — a poster, flyer, from the billboard across the street to the mobile website in the palm of your hand. If it’s an app, how does the icon look? Think of use-cases pertaining to your industry — if you produce artisan soaps, will stamping it into your bars make it looks like a rat’s ass?


  4. A great logo is subtle

    Too often we see logos sacrificing conceptual elegance for literal meaning. Respect the intelligence of your audience, you don’t need to scream for your brand to be understood. Our designers speak the language of visual nuance and semantics so customers will “get you” once they see you.


  5. A great logo aligns with your business goals

    Brands never exist in a vacuum. It lives in a sea of cultural norms, societal interpretations and is part of history and meaning-making. What does your business contribute to the world, how does it want to be remembered? A solid logo that aligns with the intangible qualities of your business is an invaluable asset.

A great logo is more than just a pretty icon or set of type —it's a powerful tool that helps tell your brand's story through all its evolutions. If you’re keen to discuss further on how to create a timeless symbol that resonates with your audience, drop us a bat signal here.

Logo design is an interesting blend of art and calculated business decision-making. What makes a logo successful? Heck, is my logo pulling its weight? If you’re wondering whether your brand needs some TLC, here’s a shortlist for you:


  1. A great logo should help tell your story

    Your brandmark is a powerful snapshot of your brand narrative. It should evoke emotions, trigger memories, and serve as a catalyst for the broader story you want to tell.


  2. Great logos should evolve and adapt over time

    Brands evolve over time, adapting to changing markets and consumer needs. Your logo should be flexible enough to grow with your brand, complementing the evolution rather than confining it. Where do you see your business in 5, 10 years time?


  3. A great logo is versatile

    Consider every touchpoint your brand will appear in — a poster, flyer, from the billboard across the street to the mobile website in the palm of your hand. If it’s an app, how does the icon look? Think of use-cases pertaining to your industry — if you produce artisan soaps, will stamping it into your bars make it looks like a rat’s ass?


  4. A great logo is subtle

    Too often we see logos sacrificing conceptual elegance for literal meaning. Respect the intelligence of your audience, you don’t need to scream for your brand to be understood. Our designers speak the language of visual nuance and semantics so customers will “get you” once they see you.


  5. A great logo aligns with your business goals

    Brands never exist in a vacuum. It lives in a sea of cultural norms, societal interpretations and is part of history and meaning-making. What does your business contribute to the world, how does it want to be remembered? A solid logo that aligns with the intangible qualities of your business is an invaluable asset.

A great logo is more than just a pretty icon or set of type —it's a powerful tool that helps tell your brand's story through all its evolutions. If you’re keen to discuss further on how to create a timeless symbol that resonates with your audience, drop us a bat signal here.

Logo design is an interesting blend of art and calculated business decision-making. What makes a logo successful? Heck, is my logo pulling its weight? If you’re wondering whether your brand needs some TLC, here’s a shortlist for you:


  1. A great logo should help tell your story

    Your brandmark is a powerful snapshot of your brand narrative. It should evoke emotions, trigger memories, and serve as a catalyst for the broader story you want to tell.


  2. Great logos should evolve and adapt over time

    Brands evolve over time, adapting to changing markets and consumer needs. Your logo should be flexible enough to grow with your brand, complementing the evolution rather than confining it. Where do you see your business in 5, 10 years time?


  3. A great logo is versatile

    Consider every touchpoint your brand will appear in — a poster, flyer, from the billboard across the street to the mobile website in the palm of your hand. If it’s an app, how does the icon look? Think of use-cases pertaining to your industry — if you produce artisan soaps, will stamping it into your bars make it looks like a rat’s ass?


  4. A great logo is subtle

    Too often we see logos sacrificing conceptual elegance for literal meaning. Respect the intelligence of your audience, you don’t need to scream for your brand to be understood. Our designers speak the language of visual nuance and semantics so customers will “get you” once they see you.


  5. A great logo aligns with your business goals

    Brands never exist in a vacuum. It lives in a sea of cultural norms, societal interpretations and is part of history and meaning-making. What does your business contribute to the world, how does it want to be remembered? A solid logo that aligns with the intangible qualities of your business is an invaluable asset.

A great logo is more than just a pretty icon or set of type —it's a powerful tool that helps tell your brand's story through all its evolutions. If you’re keen to discuss further on how to create a timeless symbol that resonates with your audience, drop us a bat signal here.