A Google study found that users form design opinions of a website within 50 milliseconds, while the average time that users stay on a web page is 52 seconds — that window of time is crucial in creating a good first impression for your business. So what can you do about it?

The top section of the website upon first load is considered the golden ‘real-estate’ of your website (we call it the Hero Banner). It offers a first glimpse of what you’re about, and directly affects whether the user wants to keep scrolling, or hit the back button. Of course, you don’t need flying monkeys and flashy wordart to get those eyeballs (unless that’s what your brand is about, no judgey) - you simply need to speak to the heart of what your customer wants:

1. Create compelling copy
   Speak directly to your audience's desires and pain points, whether it's a snappy tagline or a captivating headline, make every word count.

   
   

2. Design engaging imagery
   Invite users into your world with just one glance. Choose imagery that reflects your brand's personality and resonates with your ideal customer.

   
   

3. Include a clear Call-to-Action (CTA)
   Don't leave your visitors hanging! Give them a clear next step with a well-placed CTA button. Whether it's "Learn More," "Shop Now," or "Subscribe," make it irresistible to click through.

   
   

4. Tease for more
   Offer a sneak peek of what's to come, whether it's a special offer, exclusive content, or a behind-the-scenes look — plant curiosity that'll keep them coming back for more.

Next time your land on a new website, take a moment to appreciate the hero banner — what makes it powerful, what makes you want to keep reading (or not)? Take your favourites and show us in the next meeting, we always love a good nerdy chat!

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