Download this checklist for the perfect landing page
Branding
•
Mar 7, 2024
Alright, so you need to get your name out there on the world wide web – what do you need to get started, what are things I need to look out for in the process, and why is my design team talking in acronymns?
Engage interest with quality copywriting
Not to be confused with “copyrighting”, this is the art of writing copy (text) for your website. Your landing page is a glorified elevator pitch – a reader should be able to skim through and able to understand
what you’re doing
why it’s the bees-knees (also known as the USP, unique selling propositions) and
how they can get it (we’ll get to that later).
Make sure the main hero banner hits the reader with a customer-focused benefit (the “big dream”) and that the overall site is readable (accessibility guidelines recommend writing to a literacy level a 13 year old). Inspire them to action, rather than boring them with heavy jargon.
Reinforce the storytelling with slick UI designs
Ever been on a website where information is crammed together, messages are confusing and a vague feeling of “I don’t know where I am”? There’s a method to the madness behind great user interfaces (UI), and a great designer is able to carve a path for your website, leading readers to where you want them to go. Effective graphics reinforce the copywriting, giving emphasis to important points and visualising the dream for your audience. Of course, with over 55% of website traffic coming from mobile devices, device optimisation is a non-negotiable.
Design a slick flow for leads capture
Speaking of leading your readers – your landing page should have a clear goal. Whether that’s to increase leads by email sign-ups, visiting your shop or register for an event – make that pathway super clear with compelling CTA (Call-to-Action) buttons and forms that follow your brand storytelling. Sometimes, clearing the pathway also means establish credibility and trust – that’s where social proof, testimonials and even something as simple as a physical address can make the difference between dropping you a line or not.
Don’t forget about the sales funnel, what happens after a customer signs up (like the follow up email, or thank you page) is all part of the experience.
Don’t forget the SEO
One more acronym for you – search engine optimisation (SEO) is the art of getting seen in Google search results. Ever wonder how certain websites get ranked (without paying megabucks to get at the top “Sponsored” tags)? We’ll elaborate on this in a future post, but the key things to consider are:
Strategic keywords Think in the shoes of your customers, what kind of words would they entering into Google when searching for you? These are are the start of some quality SEO-driven headings, meta titles and descriptions.
Load speed Sites with large, clunky elements take long to load and can gets penalised by the algorithm. Aim for a 1-2 second load time, check on open-source sites like these.
The domain hustle
Choosing the right domain name is a critical step in creating a compelling landing page. Aim for simplicity and memorability, ensuring the domain is easy to spell and pronounce. Opt for a name that reflects your brand or content, (do your competitor research), and consider the extension (.com, .io, .co.nz) and check for domain availability. A concise, relevant domain enhances credibility and encourages user trust, contributing to the overall effectiveness of your landing page.
Finally, to cross the t’s and dot the i’s
It’s not glamorous but someone’s gotta do it – double check with your legal team on whether your privacy policies and terms and conditions comply with applicable laws or jurisdictions in case anything goes pear-shaped. Ensure you have Google Analytics set up, so you can track user behaviour and tailor future strategies accordingly (you’ll also need it for Google Ads and SEO marketing). Lastly, ensure you stay in the algorithm’s good graces by updating your website regularly. Funnel content from social media and blogs to your platform, to ensure your information never goes stagnant.
Crafting the perfect landing page is both art and science
A great brochure website is more than just finding a template and making it pretty. It's the ultimate branding exercise that combines design systems, brand storytelling and user experience. Click to download an itemised checklist of what we talked about above, and if you ever need help with wireframes, brochure sites, or EDMs – we’re always up to talk nerdy.
Download the checklist
Alright, so you need to get your name out there on the world wide web – what do you need to get started, what are things I need to look out for in the process, and why is my design team talking in acronymns?
Engage interest with quality copywriting
Not to be confused with “copyrighting”, this is the art of writing copy (text) for your website. Your landing page is a glorified elevator pitch – a reader should be able to skim through and able to understand
what you’re doing
why it’s the bees-knees (also known as the USP, unique selling propositions) and
how they can get it (we’ll get to that later).
Make sure the main hero banner hits the reader with a customer-focused benefit (the “big dream”) and that the overall site is readable (accessibility guidelines recommend writing to a literacy level a 13 year old). Inspire them to action, rather than boring them with heavy jargon.
Reinforce the storytelling with slick UI designs
Ever been on a website where information is crammed together, messages are confusing and a vague feeling of “I don’t know where I am”? There’s a method to the madness behind great user interfaces (UI), and a great designer is able to carve a path for your website, leading readers to where you want them to go. Effective graphics reinforce the copywriting, giving emphasis to important points and visualising the dream for your audience. Of course, with over 55% of website traffic coming from mobile devices, device optimisation is a non-negotiable.
Design a slick flow for leads capture
Speaking of leading your readers – your landing page should have a clear goal. Whether that’s to increase leads by email sign-ups, visiting your shop or register for an event – make that pathway super clear with compelling CTA (Call-to-Action) buttons and forms that follow your brand storytelling. Sometimes, clearing the pathway also means establish credibility and trust – that’s where social proof, testimonials and even something as simple as a physical address can make the difference between dropping you a line or not.
Don’t forget about the sales funnel, what happens after a customer signs up (like the follow up email, or thank you page) is all part of the experience.
Don’t forget the SEO
One more acronym for you – search engine optimisation (SEO) is the art of getting seen in Google search results. Ever wonder how certain websites get ranked (without paying megabucks to get at the top “Sponsored” tags)? We’ll elaborate on this in a future post, but the key things to consider are:
Strategic keywords Think in the shoes of your customers, what kind of words would they entering into Google when searching for you? These are are the start of some quality SEO-driven headings, meta titles and descriptions.
Load speed Sites with large, clunky elements take long to load and can gets penalised by the algorithm. Aim for a 1-2 second load time, check on open-source sites like these.
The domain hustle
Choosing the right domain name is a critical step in creating a compelling landing page. Aim for simplicity and memorability, ensuring the domain is easy to spell and pronounce. Opt for a name that reflects your brand or content, (do your competitor research), and consider the extension (.com, .io, .co.nz) and check for domain availability. A concise, relevant domain enhances credibility and encourages user trust, contributing to the overall effectiveness of your landing page.
Finally, to cross the t’s and dot the i’s
It’s not glamorous but someone’s gotta do it – double check with your legal team on whether your privacy policies and terms and conditions comply with applicable laws or jurisdictions in case anything goes pear-shaped. Ensure you have Google Analytics set up, so you can track user behaviour and tailor future strategies accordingly (you’ll also need it for Google Ads and SEO marketing). Lastly, ensure you stay in the algorithm’s good graces by updating your website regularly. Funnel content from social media and blogs to your platform, to ensure your information never goes stagnant.
Crafting the perfect landing page is both art and science
A great brochure website is more than just finding a template and making it pretty. It's the ultimate branding exercise that combines design systems, brand storytelling and user experience. Click to download an itemised checklist of what we talked about above, and if you ever need help with wireframes, brochure sites, or EDMs – we’re always up to talk nerdy.
Download the checklist
Alright, so you need to get your name out there on the world wide web – what do you need to get started, what are things I need to look out for in the process, and why is my design team talking in acronymns?
Engage interest with quality copywriting
Not to be confused with “copyrighting”, this is the art of writing copy (text) for your website. Your landing page is a glorified elevator pitch – a reader should be able to skim through and able to understand
what you’re doing
why it’s the bees-knees (also known as the USP, unique selling propositions) and
how they can get it (we’ll get to that later).
Make sure the main hero banner hits the reader with a customer-focused benefit (the “big dream”) and that the overall site is readable (accessibility guidelines recommend writing to a literacy level a 13 year old). Inspire them to action, rather than boring them with heavy jargon.
Reinforce the storytelling with slick UI designs
Ever been on a website where information is crammed together, messages are confusing and a vague feeling of “I don’t know where I am”? There’s a method to the madness behind great user interfaces (UI), and a great designer is able to carve a path for your website, leading readers to where you want them to go. Effective graphics reinforce the copywriting, giving emphasis to important points and visualising the dream for your audience. Of course, with over 55% of website traffic coming from mobile devices, device optimisation is a non-negotiable.
Design a slick flow for leads capture
Speaking of leading your readers – your landing page should have a clear goal. Whether that’s to increase leads by email sign-ups, visiting your shop or register for an event – make that pathway super clear with compelling CTA (Call-to-Action) buttons and forms that follow your brand storytelling. Sometimes, clearing the pathway also means establish credibility and trust – that’s where social proof, testimonials and even something as simple as a physical address can make the difference between dropping you a line or not.
Don’t forget about the sales funnel, what happens after a customer signs up (like the follow up email, or thank you page) is all part of the experience.
Don’t forget the SEO
One more acronym for you – search engine optimisation (SEO) is the art of getting seen in Google search results. Ever wonder how certain websites get ranked (without paying megabucks to get at the top “Sponsored” tags)? We’ll elaborate on this in a future post, but the key things to consider are:
Strategic keywords Think in the shoes of your customers, what kind of words would they entering into Google when searching for you? These are are the start of some quality SEO-driven headings, meta titles and descriptions.
Load speed Sites with large, clunky elements take long to load and can gets penalised by the algorithm. Aim for a 1-2 second load time, check on open-source sites like these.
The domain hustle
Choosing the right domain name is a critical step in creating a compelling landing page. Aim for simplicity and memorability, ensuring the domain is easy to spell and pronounce. Opt for a name that reflects your brand or content, (do your competitor research), and consider the extension (.com, .io, .co.nz) and check for domain availability. A concise, relevant domain enhances credibility and encourages user trust, contributing to the overall effectiveness of your landing page.
Finally, to cross the t’s and dot the i’s
It’s not glamorous but someone’s gotta do it – double check with your legal team on whether your privacy policies and terms and conditions comply with applicable laws or jurisdictions in case anything goes pear-shaped. Ensure you have Google Analytics set up, so you can track user behaviour and tailor future strategies accordingly (you’ll also need it for Google Ads and SEO marketing). Lastly, ensure you stay in the algorithm’s good graces by updating your website regularly. Funnel content from social media and blogs to your platform, to ensure your information never goes stagnant.
Crafting the perfect landing page is both art and science
A great brochure website is more than just finding a template and making it pretty. It's the ultimate branding exercise that combines design systems, brand storytelling and user experience. Click to download an itemised checklist of what we talked about above, and if you ever need help with wireframes, brochure sites, or EDMs – we’re always up to talk nerdy.
Download the checklist
Alright, so you need to get your name out there on the world wide web – what do you need to get started, what are things I need to look out for in the process, and why is my design team talking in acronymns?
Engage interest with quality copywriting
Not to be confused with “copyrighting”, this is the art of writing copy (text) for your website. Your landing page is a glorified elevator pitch – a reader should be able to skim through and able to understand
what you’re doing
why it’s the bees-knees (also known as the USP, unique selling propositions) and
how they can get it (we’ll get to that later).
Make sure the main hero banner hits the reader with a customer-focused benefit (the “big dream”) and that the overall site is readable (accessibility guidelines recommend writing to a literacy level a 13 year old). Inspire them to action, rather than boring them with heavy jargon.
Reinforce the storytelling with slick UI designs
Ever been on a website where information is crammed together, messages are confusing and a vague feeling of “I don’t know where I am”? There’s a method to the madness behind great user interfaces (UI), and a great designer is able to carve a path for your website, leading readers to where you want them to go. Effective graphics reinforce the copywriting, giving emphasis to important points and visualising the dream for your audience. Of course, with over 55% of website traffic coming from mobile devices, device optimisation is a non-negotiable.
Design a slick flow for leads capture
Speaking of leading your readers – your landing page should have a clear goal. Whether that’s to increase leads by email sign-ups, visiting your shop or register for an event – make that pathway super clear with compelling CTA (Call-to-Action) buttons and forms that follow your brand storytelling. Sometimes, clearing the pathway also means establish credibility and trust – that’s where social proof, testimonials and even something as simple as a physical address can make the difference between dropping you a line or not.
Don’t forget about the sales funnel, what happens after a customer signs up (like the follow up email, or thank you page) is all part of the experience.
Don’t forget the SEO
One more acronym for you – search engine optimisation (SEO) is the art of getting seen in Google search results. Ever wonder how certain websites get ranked (without paying megabucks to get at the top “Sponsored” tags)? We’ll elaborate on this in a future post, but the key things to consider are:
Strategic keywords Think in the shoes of your customers, what kind of words would they entering into Google when searching for you? These are are the start of some quality SEO-driven headings, meta titles and descriptions.
Load speed Sites with large, clunky elements take long to load and can gets penalised by the algorithm. Aim for a 1-2 second load time, check on open-source sites like these.
The domain hustle
Choosing the right domain name is a critical step in creating a compelling landing page. Aim for simplicity and memorability, ensuring the domain is easy to spell and pronounce. Opt for a name that reflects your brand or content, (do your competitor research), and consider the extension (.com, .io, .co.nz) and check for domain availability. A concise, relevant domain enhances credibility and encourages user trust, contributing to the overall effectiveness of your landing page.
Finally, to cross the t’s and dot the i’s
It’s not glamorous but someone’s gotta do it – double check with your legal team on whether your privacy policies and terms and conditions comply with applicable laws or jurisdictions in case anything goes pear-shaped. Ensure you have Google Analytics set up, so you can track user behaviour and tailor future strategies accordingly (you’ll also need it for Google Ads and SEO marketing). Lastly, ensure you stay in the algorithm’s good graces by updating your website regularly. Funnel content from social media and blogs to your platform, to ensure your information never goes stagnant.
Crafting the perfect landing page is both art and science
A great brochure website is more than just finding a template and making it pretty. It's the ultimate branding exercise that combines design systems, brand storytelling and user experience. Click to download an itemised checklist of what we talked about above, and if you ever need help with wireframes, brochure sites, or EDMs – we’re always up to talk nerdy.