There’s often a misconception with business owners that to launch their company into the market, they just need a logo. While a brand mark is the face of your business, a brand identity goes so much deeper than that. Let’s look at what makes up a strong brand and some common mistakes to avoid.

Your logo is important, but it can’t do everything

Look, logos are undoubtedly important. It’s one of the first thing a customer sees and anchors all the marketing collateral together and when done right, it acts as chords to a song, setting the tone for your larger brand narrative.

The mistake many make is trying to imbue too many ideas into it. The key purpose of a logo mark is to be memorable. For an effective, elegant logo design, we recommend no more than 2-3 conceptual (read: not literal) ideas. It should have enough personality to stand out, but neutral enough to allow flex in your marketing and collaborations (unless we are talking about game and movie design – in which case, go ham). Let’s peer behind the curtain then, for what makes up a brand:

At the heart of it, branding is an experience

A good brand has soul
If you were to sum up your brand in a sentence, what would it be? Why does your company exist, what is its role in the market? Your values, mission, and purpose are the essential bits of DNA that make up your brand, without it, your business can appear hollow.
A good brand has alignment
The real reason a customer picks your product amongst a sea of options is because of relationship. It’s the sum of their interactions with your company, from your digital marketing, to customer service, to the packaging and product experience. Does what you say you are (marketing) matches with that your customer says you are (perception)? If yes, then you have brand alignment.
A good brand has consistency, consistency, consistency
Truly professional branding extends across all touchpoints. Let’s say you need a mobile app and marketing collateral designed – does everything from the copywriting tone, typography, colour palette, infographics, art direction, social media strategy, heck - even the icon styles - speak to one cohesive story? Even a great logo can get lost if the surrounding visual narrative is confusing.

At the end of the day, a brand should be a well-oiled machine

As humans we’re always looking for something tangible. Give me a pitch deck graphic, a website landing page, a business card to take to meetings and that brochure/signage to the next expo. Trust us, we can deliver all those things quick n’ easy – but for truly success-driven results for your business to grow, consider some of the above soul-searching questions. When your logo and surrounding system is working in unison, your brand is going to last in the long haul. If you’ve got questions on how to navigate all those intangibles, hit us up, you know where we are.

There’s often a misconception with business owners that to launch their company into the market, they just need a logo. While a brand mark is the face of your business, a brand identity goes so much deeper than that. Let’s look at what makes up a strong brand and some common mistakes to avoid.

Your logo is important, but it can’t do everything

Look, logos are undoubtedly important. It’s one of the first thing a customer sees and anchors all the marketing collateral together and when done right, it acts as chords to a song, setting the tone for your larger brand narrative.

The mistake many make is trying to imbue too many ideas into it. The key purpose of a logo mark is to be memorable. For an effective, elegant logo design, we recommend no more than 2-3 conceptual (read: not literal) ideas. It should have enough personality to stand out, but neutral enough to allow flex in your marketing and collaborations (unless we are talking about game and movie design – in which case, go ham). Let’s peer behind the curtain then, for what makes up a brand:

At the heart of it, branding is an experience

A good brand has soul
If you were to sum up your brand in a sentence, what would it be? Why does your company exist, what is its role in the market? Your values, mission, and purpose are the essential bits of DNA that make up your brand, without it, your business can appear hollow.
A good brand has alignment
The real reason a customer picks your product amongst a sea of options is because of relationship. It’s the sum of their interactions with your company, from your digital marketing, to customer service, to the packaging and product experience. Does what you say you are (marketing) matches with that your customer says you are (perception)? If yes, then you have brand alignment.
A good brand has consistency, consistency, consistency
Truly professional branding extends across all touchpoints. Let’s say you need a mobile app and marketing collateral designed – does everything from the copywriting tone, typography, colour palette, infographics, art direction, social media strategy, heck - even the icon styles - speak to one cohesive story? Even a great logo can get lost if the surrounding visual narrative is confusing.

At the end of the day, a brand should be a well-oiled machine

As humans we’re always looking for something tangible. Give me a pitch deck graphic, a website landing page, a business card to take to meetings and that brochure/signage to the next expo. Trust us, we can deliver all those things quick n’ easy – but for truly success-driven results for your business to grow, consider some of the above soul-searching questions. When your logo and surrounding system is working in unison, your brand is going to last in the long haul. If you’ve got questions on how to navigate all those intangibles, hit us up, you know where we are.

There’s often a misconception with business owners that to launch their company into the market, they just need a logo. While a brand mark is the face of your business, a brand identity goes so much deeper than that. Let’s look at what makes up a strong brand and some common mistakes to avoid.

Your logo is important, but it can’t do everything

Look, logos are undoubtedly important. It’s one of the first thing a customer sees and anchors all the marketing collateral together and when done right, it acts as chords to a song, setting the tone for your larger brand narrative.

The mistake many make is trying to imbue too many ideas into it. The key purpose of a logo mark is to be memorable. For an effective, elegant logo design, we recommend no more than 2-3 conceptual (read: not literal) ideas. It should have enough personality to stand out, but neutral enough to allow flex in your marketing and collaborations (unless we are talking about game and movie design – in which case, go ham). Let’s peer behind the curtain then, for what makes up a brand:

At the heart of it, branding is an experience

A good brand has soul
If you were to sum up your brand in a sentence, what would it be? Why does your company exist, what is its role in the market? Your values, mission, and purpose are the essential bits of DNA that make up your brand, without it, your business can appear hollow.
A good brand has alignment
The real reason a customer picks your product amongst a sea of options is because of relationship. It’s the sum of their interactions with your company, from your digital marketing, to customer service, to the packaging and product experience. Does what you say you are (marketing) matches with that your customer says you are (perception)? If yes, then you have brand alignment.
A good brand has consistency, consistency, consistency
Truly professional branding extends across all touchpoints. Let’s say you need a mobile app and marketing collateral designed – does everything from the copywriting tone, typography, colour palette, infographics, art direction, social media strategy, heck - even the icon styles - speak to one cohesive story? Even a great logo can get lost if the surrounding visual narrative is confusing.

At the end of the day, a brand should be a well-oiled machine

As humans we’re always looking for something tangible. Give me a pitch deck graphic, a website landing page, a business card to take to meetings and that brochure/signage to the next expo. Trust us, we can deliver all those things quick n’ easy – but for truly success-driven results for your business to grow, consider some of the above soul-searching questions. When your logo and surrounding system is working in unison, your brand is going to last in the long haul. If you’ve got questions on how to navigate all those intangibles, hit us up, you know where we are.

There’s often a misconception with business owners that to launch their company into the market, they just need a logo. While a brand mark is the face of your business, a brand identity goes so much deeper than that. Let’s look at what makes up a strong brand and some common mistakes to avoid.

Your logo is important, but it can’t do everything

Look, logos are undoubtedly important. It’s one of the first thing a customer sees and anchors all the marketing collateral together and when done right, it acts as chords to a song, setting the tone for your larger brand narrative.

The mistake many make is trying to imbue too many ideas into it. The key purpose of a logo mark is to be memorable. For an effective, elegant logo design, we recommend no more than 2-3 conceptual (read: not literal) ideas. It should have enough personality to stand out, but neutral enough to allow flex in your marketing and collaborations (unless we are talking about game and movie design – in which case, go ham). Let’s peer behind the curtain then, for what makes up a brand:

At the heart of it, branding is an experience

A good brand has soul
If you were to sum up your brand in a sentence, what would it be? Why does your company exist, what is its role in the market? Your values, mission, and purpose are the essential bits of DNA that make up your brand, without it, your business can appear hollow.
A good brand has alignment
The real reason a customer picks your product amongst a sea of options is because of relationship. It’s the sum of their interactions with your company, from your digital marketing, to customer service, to the packaging and product experience. Does what you say you are (marketing) matches with that your customer says you are (perception)? If yes, then you have brand alignment.
A good brand has consistency, consistency, consistency
Truly professional branding extends across all touchpoints. Let’s say you need a mobile app and marketing collateral designed – does everything from the copywriting tone, typography, colour palette, infographics, art direction, social media strategy, heck - even the icon styles - speak to one cohesive story? Even a great logo can get lost if the surrounding visual narrative is confusing.

At the end of the day, a brand should be a well-oiled machine

As humans we’re always looking for something tangible. Give me a pitch deck graphic, a website landing page, a business card to take to meetings and that brochure/signage to the next expo. Trust us, we can deliver all those things quick n’ easy – but for truly success-driven results for your business to grow, consider some of the above soul-searching questions. When your logo and surrounding system is working in unison, your brand is going to last in the long haul. If you’ve got questions on how to navigate all those intangibles, hit us up, you know where we are.

A brand is just a logo, isn’t it?

There’s often a misconception with business owners that to launch their company into the market, they just need a logo. While a brand mark is the face of your business, a brand identity goes so much deeper than that. Let’s look at what makes up a strong brand and some common mistakes to avoid.

Your logo is important, but it can’t do everything

At the heart of it, branding is an experience

At the end of the day, a brand should be a well-oiled machine

There’s often a misconception with business owners that to launch their company into the market, they just need a logo. While a brand mark is the face of your business, a brand identity goes so much deeper than that. Let’s look at what makes up a strong brand and some common mistakes to avoid.

Your logo is important, but it can’t do everything

At the heart of it, branding is an experience

At the end of the day, a brand should be a well-oiled machine

There’s often a misconception with business owners that to launch their company into the market, they just need a logo. While a brand mark is the face of your business, a brand identity goes so much deeper than that. Let’s look at what makes up a strong brand and some common mistakes to avoid.

Your logo is important, but it can’t do everything

At the heart of it, branding is an experience

At the end of the day, a brand should be a well-oiled machine

There’s often a misconception with business owners that to launch their company into the market, they just need a logo. While a brand mark is the face of your business, a brand identity goes so much deeper than that. Let’s look at what makes up a strong brand and some common mistakes to avoid.

Your logo is important, but it can’t do everything

At the heart of it, branding is an experience

At the end of the day, a brand should be a well-oiled machine